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When In The Rawยฎ founder, Marvin Eisenstadt, joined his dadโs Brooklyn sugar-packing business in 1956, natural food wasnโt much of a buzzword yet. But before long, a local restaurant called Brownieโs asked Marvin to help find a less-processed sugar for their health-conscious customers.
Made from delicious vine-ripened monk fruit, also called luo han guo, itโs the zero-calorie sweetener that tastes like sugar. First harvested in the 13th century, itโs been making life more delicious for years now. So pick up the recently keto-certified little orange packet thatโs perfectly sweet and perfectly ready to enjoy.
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